For the first time in its 34-year history, USA Today has taken an official side on this year’s presidential race. The Editorial Board, aka the opinion reporters, have taken it upon themselves to speak their minds about this year’s candidates. In a published piece this morning, the board concluded that “Trump is unfit for the presidency.”

Although there was no direct endorsement for Hillary Clinton, the piece finishes with this demand.

“Whatever you do, however, resist the siren song of a dangerous demagogue. By all means vote, just not for Donald Trump.”

Of course, many are coming to the conclusion that this is just the liberal media’s response to a polarized viewership. However, interesting research from Business Insider, proves that USA Today is not that liberal. The research looked at viewership of different news sources and ranked them on a scale from most liberal to most conservative media. USA Today falls just slightly to the left of 0 with readers falling on both sides of the ideological spectrum.

The Editorial Board at USA Today must be on to something then. They wouldn’t just say this without good reason, which they provided in their September 29th piece. Some of the arguments to prove Trump is unfit for the presidency included explanations about the following:

  • His erratic behavior.
  • His incoherence and lack of knowledge to be a solid commander in chief.
  • Trafficking in prejudice to our country.
  • His business record isn’t as good as he claims it is.
  • His lack of cooperation with the American people (releasing tax returns).
  • His demagogic rhetoric.

Surprisingly, the opinion piece finishes with a Ted Cruz style, “vote your conscious” conclusion. The writers even offered voting a 3rd party candidate, which could prove to be more favorable for Trump than destructive for him in this election.

Keep in mind, this is an opinion piece and readers should view it as such. My advice for you is take in all the facts and ignore the reality TV show style the race has taken on this year. Vote your brain, not your heart.