Spending on advertisements is lower than it has been in many recent presidential election years. It’s not a small difference either, it’s an estimated $300 million drop from 2012.
One candidate is spending more than twice the amount that the other one is spending on all campaign-related tasks, especially advertisements.
Looking at the above chart from a Washington Post article, it is apparent that Clinton has spent significantly more in almost every category than Donald Trump has, especially advertising (bright red).
In fact, it is estimated that Trump has spent less money in advertising than the third party candidates Jill Stein and Gary Johnson.
As of an August article, Clinton had spent $61 million, Stein $189,000, and Johnson $15,000. Trump had spent $0. Nothing. Any money at that point that was spent on advertising for Trump was by other people and not his own campaign, but even that was a relatively low amount of spending.
The amount of advertisements on local television channels is up 9% from where it was at in 2012, according to Politico. While local advertisements are up, however, total advertisements are down 14% from the same year. This can be connected to the lower prices of local advertisements, as well as the greater ability to reach out to certain audiences.
Donald Trump says completely different things when he is with different audiences, and being able to do the same thing with his TV advertisements gives him an extra advantage among those people without him wasting money where he knows he isn’t likely to pull a win.
This election is surely one for the books, with nothing being very consistent relative to other presidential elections. Donald Trump has changed the game, but will this trend continue into the next few years or will spending go back to the 21st century normal?