With only 7 days left until the election, Trump is increasing his momentum by targeting blue states which allow residents to vote multiple times within the early voting period.
In lieu of Hillary Clinton’s email scandal, which has remained prevalent in the media throughout the duration of the election and further continues to worsen for the democratic candidate’s campaign, Donald Trump’s strategy appears to be that which targets traditionally democratic states, specifically those which enable residents to change their early votes if the voters so choose.
By redirecting attention to democrats, Trump categorizes this public as an opportunity with which to expand his support across the map.
Trump’s strategists believe that with the public’s skepticism regarding Clinton’s character and past actions, especially as scandal continues to unfold throughout the final days of the campaign, an opening is being made which the republican candidate can utilize to gain reach and expand the map.
Considering one goal of Trump’s campaign from the beginning was to turn blue states red, an objective not considered unusual for a republican candidate, the strides being made by the candidate currently align with initial campaign strategies.
To accomplish this goal, in July, Trump’s political director revealed that Trump would target 17 states, many of which traditionally vote democratic including Maine, Michigan, Minnesota, Wisconsin, and Pennsylvania, an objective which demonstrates his goal-driven, strategic plan.
Moreover, this tactic is reflective of what the Trump campaign is about. Pew Research Center found that Trump’s campaign draws heavily on news articles, further utilizing specifically social media to re-post content by members of the public.
Similarly, by way of utilizing negativity surrounding Clinton presented in news media, Trump is continuing to revolve his campaign around perpetuating the agenda set by the media in order to increase the likelihood of himself winning the election.
On the opposite end of the spectrum, Clinton is utilizing these final moments to reach out to minority groups, a behavior stemming from the core values of her campaign, rather than the presentation of issues by the media.
In the research conducted by Pew Research Center, which found Trump’s campaign to be heavily based on news media and media agendas, it was found that Clinton’s campaign has been based almost entirely on in-house content presented on the democratic candidates website.
The differences between the candidates and their campaigns are blatant, and further exemplified in nearly each nook of the election.
As Trump calls on democrats who have already voted to re-consider their ballots and further persuade these individuals to take action and change their vote, Clinton fights back by sending surrogates to states being targeted by Trump.
Trumps strategic targeting of the audience may be impact on voters throughout these final days, but the Clinton campaign’s awareness of current events is very much likely to counter Trump’s efforts.